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Working with teams at G-Star RAW


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see Improve the online client area, in order to decrease load on helpdesk, and design the checkout process, while respecting the brand guidelines.


02a9a86144391c7d793a56ce4b4ebf57 Within 2 months complete user flows and interaction designs were delivered to development team.

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User flows

go site To make the shopping experience clearer for the users, the checkout proposal included a step approach with as few steps as possible, while allowing for a navigation back and forth.

My role

source link UX designer, Interaction designer. view online

All information at sight Keeping all information at sight to keep customers reassured during the checkout process. No hidden costs, fees, taxes. go From left to right: The details of purchase are present at all times; The details of purchase with all explicit costs.

My role

go here UX designer, Interaction designer, Content creator.

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Web and mobile sites

Shopping experience had to be taken in account for mobile users, without the need for developing a native application.

My role

UX designer, Interaction designer.

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Even though development team could easily work with the Photoshop files, documenting behaviours was key to support developers in being independent to implement designs once they needed and planned.

My role

Interaction designer.