UX research + strategy

Ana Maia Marques

So often we get stuck on ideas, and long lists of to-do’s in hopes of launching the right product at the right time. I help teams changing conversations, asking why, and reframing the approach from simple product production to experience design. To get unstuck and re-write a story of success.

I use Design Thinking methodologies

Interviews

Contextual interviewing and observation

Customer Journey

Mapping the customer experience

Product Vision

Why, How, What

White Board Challenge

Mapping the problem from assumptions to wireframes

In different product stages

UX Strategy for new products

Validate ideas and product vision
Find the right market
Identify users and personas
Refine product needs and value
Develop service and product flows

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Helping teams developing products

Integrate with teams
Develop a UX strategy
Enhance user-centric design approaches
Maximize service and product acceptance and value

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Helping set up the next steps

Product positioning re-framing
User satisfaction
Brainstorm sessions
UX strategies re-evaluation

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With different people

Product Leads

Define strategy.
Understand business needs.
Bring UX awareness.

Developers

Understand technical possibilities.
Deliver assets as needed.
Co-work to bring UX awareness.

Designers

Share UX knowledge.
Collaborate to promote consistency.

You are not alone

“Ana maintained the overview and kept a very good eye for detail whilst working in a very dynamic environment.
She knew her way around very quickly and has built up a good relation with developers who would actually build her designs”

Marieke van Mil – commercial manager ecommerce G-star

Let's connect

Looking to redefine strategies using Design thinking tools?

I am happy to work in a team of passionate people, with a user-centred mindset, where I can share my knowledge as a user experience designer, while learning from the team’s expertise.

based in Amsterdam