Ana Maia Marques

UX research + design

Building better products with human-centred design approach
So often we get stuck on ideas, on strategies and on a long list of to-do’s in hopes of launching the right product at the right time. I help teams changing conversations, asking why, and reframing the approach from simple product production to experience design. To get unstuck and re-write a story of success.

What do I do

Helping starters get things done

Find the right market

Validate ideas

Identify users

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Helping teams push products forward

Develop a UX strategy

Integrate with teams

Enhance human-centric design approaches

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Helping set up the next steps

Product position

User test

Brainstorm session

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How do I do it

with Product Leads

define strategy, understand business needs, know budgets, bring UX awareness

with Developers

deliver assets as needed, understand technical possibilities, co-work, bring UX awareness

with Designers

understand the product’s design principles and guidelines, share and promote UX knowledge, gossip and UX geek talks

You are not alone

“Ana maintained the overview and kept a very good eye for detail whilst working in a very dynamic environment.
She knew her way around very quickly and has built up a good relation with developers who would actually build her designs”

Marieke van Mil – commercial manager ecommerce G-star

Let's connect

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Need a designer?

I am happy to work in a team of passionate people, with a user-centred mindset, where I can share my knowledge as a user experience designer, while learning from their expertise.



based in Amsterdam
ana@anamm.net